About us

"That’s me with my head in the trash can at the finish of my first Leadville 100. Breakfast isn’t half as tasty the second time around! Yep, I know firsthand how nutrition problems can torpedo all your training: gut bombs/GI issues, sweet and sticky flavors you can't stand, cramping, and losing track of all the drinks, gels, electrolyte pills, food, etc. I tried just about everything, but couldn't find an endurance product that simply worked.

Fed up with feeling bad on race day, I set out to make a simple, tasty endurance drink with complete energy, electrolytes, and hydration. It was my secret weapon for awhile, until other Leadville racers and friends in our hometown of Durango, CO started catching on. They had great results too and kept asking for more, and Tailwind Nutrition was born.

We’re a nano-sized family business, coming at nutrition from an endurance athlete’s perspective. We love helping customers dial in nutrition and hearing their awesome success stories. I hope you'll give Tailwind a try and share your story with us!" - Jeff, Tailwind founder

Asia Team

Jeri Chua

Having recently moved to Hong Kong, Jeri is making the most of the trails in her new stomping grounds. With a penchant for a good steak and going long, she ran her first marathon on the back of her first ironman triathlon. Since then, she has successfully competed in many prestigious events such as the Ironman World Championships in Kona, Hawaii, the Ultra Trail Mont-Blanc 168km ultra-marathon in France, and the 330km Tor Des Geants mountain ultra-marathon in Italy. The former fashion director maintains a keen personal interest in healthy living and fitness, and has decided to step away from the world of luxury fashion to pursue her sporting passions instead. She holds a Master of Science in Exercise and Nutrition Science which she intends to put to good use in spreading the Tailwind gospel, and practicing what she preaches with more ultra-distance events on the horizon, including a 400km in the Gobi Desert this summer, and the 895km Trans-Pyrenea crossing in 2016.


John Ellis

Originally a road runner with a 2:53 marathon PB in Australia, John has become a regular on the trails since moving to Hong Kong in 2010 - "Hong Kong's trails are stunning and the perfect counter to the madness of city life - this is my meditation". He often spends his workdays gazing longingly out the window at the Nine Dragons that make up the Kowloon skyline. 2014 has been his breakout year in trail racing, with wins in Moontrekker Sunrise 43, XTE Sai Kung 50 Mountain Marathon, XTE Maclehose Challenge 45, plus podiums at The North Face 100, TransLantau 100, Green Power 50, MSIG Lantau 50. He also won his 24 hour debut race at Caboolture in Australia. What's his secret - "John Ellis style" pacing!  


JoeJoe Fan

 JoeJoe is a Hong Kong running legend, with over a decade at the top, both on the roads and on trail. Recent highlights include fastest local runner at the Standard Chartered Hong Kong marathon and 1st King of the Hills Hong Kong. She also holds course records for the Lantau 70, 3 King of the Hills marathon courses and the Care Action 30, plus a marathon PB of 2:48. "Being an athlete, I am really proud to be part of Gone Running. I hope I can use my experience to help runners find the right products and gear to use, including how to run scientifically, effectively and with less injuries."